AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps on iOS in the U.S. Q4 2021
Explore the performance of the top 5 beauty retail apps in the U.S. on iOS during Q4 2021, highlighting trends in downloads and active users.
During the fourth quarter of 2021, the top beauty retail applications on the iOS platform in the United States demonstrated varying performance trends. Here’s a detailed look at the weekly downloads and active user metrics for these apps.
My Bath & Body Works | My B&BW saw a significant increase in weekly downloads, peaking at approximately 112K in the week of November 29. The app maintained high download numbers through December, finishing the quarter with around 63K weekly downloads. In terms of active users, the app started the quarter with 343K and saw a notable rise, reaching 440K by the end of November, before slightly declining to 370K by the year's end.
Ulta Beauty: Makeup & Skincare experienced a steady increase in weekly downloads, especially notable in late November with a peak of 77K. The app continued to attract high download numbers through December, ending the quarter with approximately 76K downloads in the last week. Active users for Ulta Beauty also saw an upward trend, with numbers rising from 478K at the start of the quarter to a peak of 565K in mid-December, closing the year at around 561K.
Sephora US: Makeup & Skincare had a notable spike in weekly downloads during the week of November 22, reaching around 64K. This period marked the highest download rate for the app in the quarter, with subsequent weeks showing a decline but maintaining a steady range above 30K. Active users for Sephora US increased from 357K at the beginning of the quarter to a peak of 423K in late November, before stabilizing around 397K towards the end of December.
IPSY: Personalized Beauty showed a relatively stable download trend throughout the quarter, peaking at approximately 10.8K in the last week of December. The active user count for IPSY remained consistent, starting the quarter with 190K and closing the year with around 186K active users.
SALLY BEAUTY displayed a modest increase in weekly downloads, peaking at 7.8K early in December and ending the quarter with around 7.6K downloads. The number of active users for Sally Beauty showed slight fluctuations, starting at 12.3K and reaching a peak of 13.6K in early November, before settling at approximately 12.7K by the end of December.
These insights, provided by Sensor Tower, highlight the dynamic performance of beauty retail apps on iOS in the U.S. during Q4 2021. For more in-depth analysis and data, visit Sensor Tower.
